If CXOs don’t lead the charge in embracing AI and in reimagining ways of working, their businesses risk running smarter tech ...

Not every customer is the same. Some buy quickly, others take months. Some are loyal, others vanish after a single purchase. To treat them all in one way is to miss the point of marketing. That is why ...

Some school administrators are offering tours. Others are hiring firms to knock on parents' doors. It's all in an effort to ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Most organizations rely on traditional last-touch attribution, a simple model that assigns 100% credit to the last engagement ...

The mortgage business operates on trust and relationships, but in today’s market, referrals and word of mouth alone are insufficient to maintain a strong pipeline. With digital-first lenders competing ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

Focus groups are a powerful tool in market research, bringing together people to provide feedback on various aspects. In Austin, these groups hold particular significance due to the city's diverse ...

A report from the White House outlines strategies to combat childhood chronic disease and attempts to set a MAHA agenda for the country. PLURIBUS UNUM ENVIRONMEN ONMENTAL STRATEGY REPORT Make Our ...