Whether you sell products online or rely on leads from your website, SEO helps your brand appear when customers are searching for what you offer.

Baxter’s path to ScottsMiracle-Gro (SMG) reads like a calculated pivot, not a corporate rescue. After two decades in semiconductor manufacturing at Intel and Tokyo Electron, he knew how to apply ...

Adopting a Generative Engine Optimization (GEO)-first approach means creating content optimized not only for human readers ...

Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

As artificial intelligence chatbots take over from search engines as the go-to platform for answers, brands that once had a solid online presence may suddenly find themselves invisible. If so, then ...

As generative AI tools become more deeply integrated into how people search and discover information, the content marketing landscape is undergoing a seismic shift. Traditional SEO practices, though ...

Google Ads is testing a new “View-Through Conversion Optimization” feature in its Demand Gen campaigns. What’s new. This test was spotted last week. It adds a setting allowing advertisers to include ...

Google is testing using AI to generate full search result descriptions and/or AI-summaries of your search result snippet, within the Google Search results. There are two variations of this; (1) fully ...

For decades, much of digital marketing has focused on a simple pair of objectives: populate a webpage with high-quality content, and get that webpage to rank as highly as possible among search results ...