GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by John Cook on Oct 25, 2011 at 9:44 pm ...

It’s no longer uncommon for marketers to customize the messages they send via email, but such personalization capabilities haven’t typically been extended to Web content. Enter Silverpop, which last ...

Choosing a home page is still an important step for many Web users. Nowadays, many home pages are custom-built, featuring headlines syndicated from favorite blogs and news sites and widgets that ...

Webflow, a web design and hosting platform that’s raised over $330 million at a $4 billion valuation, is expanding into a new sector: marketing optimization. Today, Webflow announced that it acquired ...

You can improve lead-capture and sales-conversion rates by directing your prospective customers to special Web site landing pages. But you can enjoy even greater success by expanding your landing ...

Google's home page is about to get a face-lift. In what appears to be a broadside aimed at My Yahoo, Google rolled out a new feature on Thursday that lets people set up a personalized Google home page ...