The first term of my master’s degree in economics was an alarming experience. The econometrics was bewildering. The macroeconomics was even more mysterious. Everything was drenched in ...

While blockbuster drug innovations have changed health outcomes for decades, we’re now seeing signs that GLP-1 medications like Ozempic and Wegovy may be changing something broader: the consumer ...

The Federal Reserve’s rate cut will reduce investor returns, yet money market funds remain a good deal, our columnist says. By Jeff Sommer Tariffs and uncertainty were already making the economy hard ...

Surveys of Consumers Director Joanne Hsu: “Consumer sentiment moved sideways this month.” At 55 index points, sentiment is virtually unchanged from September. Weakness in expectations for future ...

Daniel Liberto is a journalist with over 10 years of experience working with publications such as the Financial Times, The Independent, and Investors Chronicle. Robert Kelly is managing director of ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Ryan Eichler holds a B.S.B.A with a ...

Inflation data for September came in lower than expected at 3.8% and it will impact how much benefits rise next year. Money reporter Jess Sharp brings you everything you need to know, as well as all ...

Measuring—and delivering—what consumers really want by Eric Almquist, John Senior and Nicolas Bloch When customers evaluate a product or service, they weigh its perceived value against the asking ...

You've heard me say it many times: to succeed out there in commercial cyberspace, you've got to speak to the need your customer feels. I don't say it just because I think it sounds clever - I've got ...

Shopping is no longer confined to malls or marketplaces – it now thrives in the same feeds where people watch their favorite creators. YouTube’s latest Culture & Trends Report, “YouTube Shopping: The ...

There's been no let-up in the battering sterling has taken, meaning holidaymakers' trips are now more expensive than before. Read this, our weekly Mortgage Guide and the rest of today's personal ...