What are your marketing metrics telling you? If you rely on the standard measurement tactics, probably not much. Consider a classic metric such as clickthrough rate. By most standards, a "successful" ...

How can you justify the time and expense of an organization-wide digital transformation when you can't really measure the most important benefits? Jerry Grunewald, vice president of operations ...

Long gone are the days when social media was thought of as a fad. Most businesses now need to have a strong social presence—because it's where target audiences spend a large portion of their time.

Walmart's retail media network "Walmart Connect" received its first accreditation from the Media Rating Council (MRC) for its first-party click and impression metrics for its sponsored search ad ...

ESPN Analytics created revolutionary metrics to measure performance in the trenches -- in both the run and pass game -- using player tracking data from NFL Next Gen Stats. Our pass rush win rate ...

I'm a Fitness & Nutrition writer for CNET who enjoys reviewing the latest fitness gadgets, testing out activewear and sneakers, as well as debunking wellness myths. On my spare time I enjoy cooking ...