Google has released version 22 of the API, this is a major release with dozens of updates. Updates include smart bidding exploration expansion, improvements to DemandGen, PMax campaigns, App campaigns ...

It is expanding gen AI and AI agents in content workflows, integrating with major ad platforms, including Amazon Ads, Google, ...

In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.

Google recently updated its sponsored search results – those listings that typically appear above organic results in search engine results pages (SERPs) – with new navigation ...

Google is tweaking how sponsored results will appear in Search. Going forward, it will group any text ads on the Search page into a "Sponsored results" section that will appear at the top of the ...

The updates are designed to help creative and marketing teams integrate generative AI and AI agents directly into content ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its artificial intelligence capabilities to ...

Most of the new AI features sit behind a premium paywall, and there’s no way to pick and choose which features you actually ...

Microsoft has pulled this off while relaxing its grip on Open AI by, for instance, letting it use alternative sources of ...

While Reddit had plenty to crow about on the ad front, it was less sanguine about gen AI search, which CEO Steve Huffman said is “not a traffic driver.” ...

SEO Consultants for Lawyers reports four strategies for law firms to enhance their online presence: build a professional ...

For us, it’s about a new philosophy: validate quickly, test often, make incrementality central and ensure every pound of ...