After a major backlash in 2024, Coke and the L.A. studio it hired have produced a new synthetic spot they believe viewers ...

Spend the first phase creating as many ideas as possible without evaluating them. Set a timer for 10 minutes and aim for quantity over quality. Become an ideas machine. Only after you’ve exhausted ...

With budgets shrinking and margins narrowing, every agency in town is looking for a way to cut costs. While AI and automation ...

Studies show that creativity flourishes when people cross borders—and when those borders blur through deep, human connection.

While not everyone with attention-deficit/hyperactivity disorder (ADHD) is creative, there are a lot of creative people with neurodivergent brains. Now, new research suggests this could be due to the ...

Founded in 1854 as the Waterbury Clock Company, Timex made its name with everyday icons such as the 1930s Mickey Mouse watch ...

Our life pace is accelerating. However, technologies manage to outpace it, coming up with multifunctional things that make ...

If you are the author of the materials or the copyright owner of it, but your authorship was not indicated or you object to ...

AI can help humans reach their cognitive “flow state,” says author Mithu Storoni, by balancing challenge and ability.

Hawai‘i companies and nonprofits shattered giving records this year, donating over $349 million to state charities, nearly ...

The company has made some positive moves on sustainability. Coca-Cola now uses 28% recycled material in its packaging and ...

Ongoing student loss and budget constraints are pushing Mesa Public Schools to assess its discretionary spending such as for ...