Purchase intent: The campaign was commercially successful, with intent to purchase increasing 23 points to reach 41% among ...
By leveraging AdDaptive’s B2B targeting, Wasabi successfully targeted high-value accounts of varying company sizes and ...
Bringing programmatic ads to AI chatbots marks a shift in the business model for AI search, while traditional publishers must ...
The ANA Says Advertisers Are Spending Way Less On MFA – But Programmatic Ain’t Fully Transparent Yet
One year ago, the Association of National Advertisers released the first part of its Programmatic Media Supply Chain Transparency Study. But it really should have been named The Lack of Programmatic ...
The Digital Picnic announces four key hires as agency strengthens national paid advertising offering
Independent digital agency The Digital Picnic (TDP) has announced four new appointments as the agency continues to expand its national footprint and enhance its paid advertising capability. The new ...
The Digital Media Buyer (DMB) executes digital advertising campaigns across multiple programmatic platforms, ensuring flawless planning, setup, pacing, optimization, and reporting. This role turns ...
Programmatic advertising is the automated buying and selling of digital advertising tools using software and algorithms and ...
It’s no secret that advertising isn’t what it used to be. From streaming services to Instagram stories to traditional website and news sources, the digital ad space has become congested with content ...
When done right, these are two ways to characterize programmatic advertising. If you’re looking to run a successful campaign and reach your exact audience, programmatic advertising is a smart and ...
The latest report on the programmatic media supply chain commissioned by the ANA makes for a fascinating read (yes really!) and, most importantly, gives advertisers a clear set of recommendations for ...
Ad-technology firm StackAdapt is offering a platform that brings together email marketing, first-party data activation and programmatic advertising in a single space. The martech platform is now ...
Rory Sutherland, vice-chairman of Ogilvy, can often be relied upon for a quotable comment that gets straight to the point. That was certainly the case on his panel titled “What’s wrong with podcast ...
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