Ternio, a startup working to provide transparency into programmatic advertising, on Friday introduced blockchain technology called Lexicon, which can process up to 1 million transactions per second.

New forecasts point to accelerating programmatic automation and advertiser access across audio in 2025 and beyond.

NEW YORK, Dec. 11, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its new CTV Ad Portfolio along with a major update ...

Mobile advertising is increasingly becoming a programmatic buy for advertisers, accounting for two thirds of mobile ad sales in the UK, according to a report. Some 64 per cent of display and video ...

DALLAS, TEXAS / ACCESS Newswire / July 14, 2025 / A Parent Media Co. Inc. (APMC), a leader in ad-supported streaming and digital content distribution, is pleased to announce the completion of a ...

Made for Advertising (MFA) in connected television (CTV) apps waste budgets in a trend that continues to rise. MFA CTV apps may run video ads in a format or size that is not in line with typical CTV ...

The new specification, which standardizes programmatic deal synchronization and improves operational efficiency, is open for ...

The advertising landscape in Web2 has long been characterized by a plethora of intermediaries—agencies, ad networks, and data brokers—that often inflate costs and complicate the buying and selling of ...

The problem of adjusting a live ad buy in linear has jumped over one more hurdle. Earlier this year, DirectTV Advertising announced that their satellite TV content can now be bought programmatically ...

The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact ...