An effective market segmentation strategy is vital to improving the effectiveness across the board for all your marketing strategies. Marketing segmentation should always be first in line. Who is your ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on market segmentation. This article provides comprehensive ...

Market segmentation, in which consumers are grouped into categories that then define how they are engaged and supported, is still a relatively new concept in healthcare, but can greatly benefit the ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a global market and strategic intelligence solutions provider, has announced the completion of their new market segmentation solution on the luxury car ...

CEO of iResearch Services, a global end-to-end thought leadership company that focuses on evidence-based research and insight-led content. For today's chief marketing officers, transforming daily ...

Based on data from its call center, a warranty company thought its market was predominantly female. However, when that company commissioned marketing research, it found that its customer base was ...

Chapter 2-Describes the market environment and major players. It provides basic information of these players along with competitive situation and market concentration status. Chapter 3-Introduces the ...

Paul Fennemore is Managing Director of Viapoint. Viapoint is the leading Social Media Consultancy, Services and Training Provider. Paul backs up what he preaches by grounding it on objective and ...

The pandemic has been a huge reset of our times. The historical understanding of customers and their segments is undergoing change. In fact, I'm finding that new-age customers are multilayered and ...