When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and ...

Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness ...

The company plans to name snack food executive Jon Halvorson as it faces a crisis over concerns of links between Tylenol and ...

The choice for B2C leaders today is clear: continue to compete on transient features, or build an enduring identity based on ...

As CFOs take lead roles in companywide AI strategies, they could help reshape the martech stack itself. McKinsey predicts AI ...

Heineken, Aerie, and Polaroid have joined the anti-AI wave, cozying up to customers who dig an analog life.

AI-powered platform Revmatics helps brands use data more effectively to scale conversions, lower acquisition costs, and drive ...

The generative music product is set to join a growing network of AI tools in the creative space. OpenAI is reportedly ...

Over the last five years, the Unilever brand has worked to become synonymous with football culture and has seen continued ...

Shopify reports brands are embracing weirdness in marketing to stand out and engage consumers tired of polished ads, using ...

The most powerful marketing machine today is sidestepping a reliance on reaching your own audience via algorithms. A Reddit thread, a Discord server or a fan club where people feel ownership to drive ...