Yes, Xbox competes with TikTok and other forms of social media. But the reason TikTok is winning is because Microsoft refuses ...

“We are all seeking to meet people where they are.” Matt Booty.

Microsoft has said the idea of a video game exclusive locked to a single storefront has become “antiquated for most people,” ...

This signal may mark a strategic pivot: multi-platforming marquee titles and moving away from the console-war paradigm ...

Nintendo weathered the threat from Netflix by doing the opposite of Microsoft: doubling-down on exclusive games and convenient dedicated gaming hardware. The tech giant now appears to be taking the ...

Gaming company Xbox claims Sony’s video game strategy is outdated or unsuitable.Microsoft-owned gaming company said that the ...

Following Phil Spencer's comments about the future of Halo, we've rounded up all of the Xbox Game Studios projects so far.

*Story has been updated with new information directly from Roblox on Xbox.com: Roblox has come out with a blog post detailing the new version of the app available on the Microsoft Store and Xbox on PC ...

One of the more interesting debates going on in the gaming space right now, especially with the state of certain 3rd party developers and even a key set of 1st party ones, is that of exclusivity ...

TL;DR: Xbox Game Studios' head Craig Duncan supports Microsoft's strategy of releasing first-party games on multiple platforms, arguing it benefits both creatives and consumers by reaching a broader ...

Microsoft is reportedly pushing its Xbox division to hit profit margins far above what the video-game industry usually sees, ...