Search engine optimization (SEO) is the practice of designing your web pages so that your website ranks higher on search ...

SEO used to be the sole way to increase your internet presence. Not anymore. Many people are rapidly switching from ...

Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google’s Robby Stein.

Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

Sorry kids, but SEO isn’t what it used to be. It’s time to bury the old idea of “optimization” and start thinking about what we really do: train search engines. In this brave new world of generative ...

The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...

Search Engine Land still believes in SEO. But search is evolving. Here’s why we talk about GEO, what it means, and why we welcome the debate.

When even the slightest edge can make the difference, B2B marketers must consider being early adopters of Answer Engine ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

Why does it matter to pharma companies? How Syneos Health Communications can help; Whether you work in healthcare communications, pharmaceutical marketing or biotech ...