Programmatic advertising is the automated buying and selling of digital advertising tools using software and algorithms and ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Webster, co-founder and chief strategy ...

Opinions expressed by Entrepreneur contributors are their own. As any digital marketing pro can tell you, programmatic advertising is one of the most critical — and least understood — concepts in the ...

In view of the current accelerated market, businesses feel the need to seek and explore strategies to promote their products and services to get the consumer's attention and stand out amid the ...

Bringing programmatic ads to AI chatbots marks a shift in the business model for AI search, while traditional publishers must ...

Have you ever scrolled through an online news website and wondered why are you seeing certain ads? As a pet owner, are you seeing ads for dog food? Or, as a parent, are you seeing ads for diapers?

We all face choices throughout our lives on whether to hire someone or tackle a job ourselves. We might decide to paint our bedroom rather than engage a painter or spackle the ceiling ourselves ...

Digital transactions have drastically shifted towards programmatic advertising, says VIOOH's JC Conti (CEO), with programmatic display and video now dominating over 90% of the market, and programmatic ...

Rob Green The author is vice president, streaming, for WideOrbit. Programmatic’s public profile is growing fast, and the industry is abuzz with hopes, dreams and fears about what it means for radio.

At CES 2017 there were plenty of new gadgets and technologies, and also some decent talks with technology vendors, media agencies, and publishers about what lies ahead for programmatic.

New forecasts point to accelerating programmatic automation and advertiser access across audio in 2025 and beyond.

At first glance, programmatic holds a dominant position in the advertising ecosystem, with escalating spend expected to reach £4.5 bn in the UK next year, representing almost 85% of digital display.