Niche marketing is a tactical approach that targets a specific and well-defined segment of the consumer market. By definition, a niche is a specialized segment of the market for a particular kind of ...

In the fast-paced and competitive world of B2B marketing, an innovative approach is required to stay ahead of the curve. Although many companies aim to be a one-stop solution for all customers by ...

Why should a homeowner do business with you? In today's very competitive mortgage market, you must set yourself apart from your competition. In an industry where niche marketing is very successful, it ...

As social media and and other avenues of communication become flooded with noise, a growing number of advisors are focusing on specific areas of expertise to help them stand out and attract their ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Micro-influencers, which typically have followers ranging from 1,000 to 100,000, offer ...

Niche branding is like being the best secret hangout spot in town — It’s exclusive but welcoming. Niche versus mainstream. A debate that happens at almost any startup or brand. Do we want to go after ...

The auto industry is combining elements of mass marketing and boutique commerce in an attempt to exploit every available niche for sales of new cars and trucks. The approach takes some aspects of ...