This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Vans is building off the success of its initial Roblox ...

Skateboarders and gamers alike are gearing up as Vans World 2 launches on Roblox, offering a fresh set of virtual thrills and skate challenges. Developed in collaboration with The Gang, known for ...

Gucci and Vans launched a scavenger hunt between their two worlds on Roblox, the first time two fashion brands of that size have done so, according to information shared with Marketing Dive. “Gucci ...

Roblox announced the launch of Vans World, an interactive Vans skateboarding metaverse playground inside the gaming world. Inspired by the brand’s locations such as House of Vans and other skate parks ...

Gucci and Vans have united their Roblox worlds in order to target younger consumers and their parents’ credit cards. The new “Gucci Town x Vans World” will let users navigate obstacles and explore ...

Over the last several months, Sony Music Entertainment, BMG, Warner Bros., Hasbro, and even Gucci have all joined forces with Roblox. The platform has exploded during the pandemic, as the world’s ...

The latest company to take a leap into the metaverse: Vans. The skateboarding shoe giant announced a partnership with video game Roblox on Vans World, an interactive experience where players can ...

Roblox and Vans are launching an interactive virtual skatepark on the game platform, the first such venture into Metaverse-style immersive experiences by the iconic sneaker company. “Vans World” will ...

Vans is building off the success of its initial Roblox activation with the launch of Vans World 2, according to information shared with Marketing Dive. Visitors to the digital space have the ...