The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...

The interest of various businesses in building a company-owned B2B vertical marketplace is not surprising. Modern technologies open up prominent opportunities for scaling an existing business, and the ...

Content marketing has always been an effective way to attract and retain customers by creating and distributing content that's relevant to them. That's also true for B2B companies. However, because ...

When marketers think about finance, it usually involves calculating ROI or asking for more budget. Rarely do they explore financial fundamentals or the broader implications that a business’s financial ...

When you think about commerce platforms, chances are the first names that come to mind are big names like Adobe Commerce or Salesforce Commerce Cloud. Large companies processing millions of orders ...

As B2B companies seek to expand their reach and scale their operations, channel partnerships offer a strategic avenue for growth. These collaborations allow businesses to leverage existing ...

Hosts: Ken Cheo, President, Our Sales Coach, and Melih Oztalay, CEO, SmartFinds Marketing ...