An important problem confronting decision makers in modern organizations is the determination of an optimal product-mix (or service-mix) in situations where learning effects are present. Learning has ...

Product mix, also known as product assortment, refers to the total number of product lines a company offers to its customers. For example, your company may sell multiple lines of products. Your ...

This paper describes the development and implementation of a plywood product mix model for Ponderosa Industrial, a medium-sized company that supplies 25% of the plywood in Mexico. A unique modeling ...

Turning prospects into customers takes time and marketing dollars, so the more sales you can get with each customer, the more likely your company will be to make a profit. A product mix pricing ...

"Marketing mix" is a term that describes the varying elements that play a vital role in the planning of the marketing of a product or service. Traditionally known as the "Four P's" — product, price, ...