1. What is predictive analytics? Predictive analytics is a method of using data to make predictions about future events or behavior. It can be used in a number of different fields, including marketing ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For decades, predictive analytics was a capability largely reserved for companies with deep ...

Bob Garcia, a Penn State grad and SEO specialist, brings 20+ years of digital marketing expertise, enriched by entrepreneurial insights. As an SEO and marketing expert of more than 20 years, I'm ...

Predictive analytics is causing a fundamental shift in accounting, from historical record-keeping toward forward-looking financial information. By helping accountants to predict results and make ...

In today's world, businesses have a wealth of data at their fingertips. However, data will be of no use to a business if it is not utilized to gain insights and make informed decisions to enhance ...

Massive-scale predictive analytics is a relatively new phenomenon, one that challenges both decades of law as well as consumer thinking about privacy. As a technology, it may well save thousands of ...

Predictive analytics offers brands a powerful tool to boost customer retention and improve the customer experience. By leveraging data and predictive modeling, brands can gain granular insights into ...

LONDON--(BUSINESS WIRE)--Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the completion of their article that lists the pros and cons of ...

Technical leadership, predictive analytics, and personalized medicine can improve patient care. Here’s what leaders in healthcare need to know. The Fast Company Executive Board is a private, fee-based ...