Learn about how predictive analytics works, the types, benefits, use cases, and top tools. Predictive analytics is a process that uses statistics and modeling techniques to make informed decisions and ...

I’m excited to head up the predictive analytics team within the HDR consulting group. However, I’m not sure people know what predictive analytics is, or who does it, or what it’s used for. As HDR’s ...

Every business leader would love to be able to predict the future. While there’s no infallible, all-encompassing business “crystal ball” or clear window into customers’ minds, there is predictive ...

Predictive analytics offers brands a powerful tool to boost customer retention and improve the customer experience. By leveraging data and predictive modeling, brands can gain granular insights into ...

These and many other insights are from the 2015 State of Sales Report (free, no opt-in) published this week by Salesforce Research. Interviews were conducted in early 2015, generating 2,372 responses ...