1. What is predictive analytics? Predictive analytics is a method of using data to make predictions about future events or behavior. It can be used in a number of different fields, including marketing ...

Every business leader would love to be able to predict the future. While there’s no infallible, all-encompassing business “crystal ball” or clear window into customers’ minds, there is predictive ...

Predictive analytics offers brands a powerful tool to boost customer retention and improve the customer experience. By leveraging data and predictive modeling, brands can gain granular insights into ...

Learn about how predictive analytics works, the types, benefits, use cases, and top tools. Predictive analytics is a process that uses statistics and modeling techniques to make informed decisions and ...

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! Back in 2016 on Marketing Smarts, Chris talked with me about innovation in the workplace. This time around, I invited Chris to ...

Predictive analytics in modern logistics and fulfillment helps you sidestep issues, anticipate challenges, and make informed ...

The productive use of predictive analytics in higher education is almost a foregone conclusion. Being able to predict whether a student will enroll in your institution, stay on track in his or her ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. One of the key concepts of the acclaimed science fiction book series Foundation, first ...

Nearly 80 percent of hospital executives indicated that predictive analytics could help them significantly boost care, yet only 31 percent have been using analytics for more than a year, according to ...