I wrote last week about the secrets of getting the best ROI when you sign up for pay-per-click advertising. Dave Carlson, CEO of GoToast.com, which manages pay-per-click bidding for clients, revealed ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

This past spring, as the team at Legal Internet Solutions Incorporated (LISI) prepared to celebrate the agency’s 25th anniversary, conversations around the “office” (i.e., online – we are a remote ...

If you’re still thinking about marketing as a collection of disconnected tactics—SEO over here, social media over there, pay ...

"A search advertiser can now proactively block and select their sources of traffic at will," Rich Kahn, chief operating officer of BlowSearch, said in a statement. "This is a major advancement in how ...

Managing a company and trying to stay ahead of your competitors is not a mean feat. Adding Facebook campaigns, Google Ads, and PPC to this plate can be overwhelming. But here’s the thing. Hiring an ...

Paid click growth, or the change in the number of clicks on Google's advertisements, will be an increasingly important metric as artificial intelligence disrupts traditional search, according to Bank ...

GRAND RAPIDS, Mich. — Meijer here has selected Oneupweb, Traverse City, Mich., to develop a pay-per-click search marketing campaign focused on strengthening Meijer’s national brand value, sales and ...

We’ve reached an inflection point in how people find and trust information. AI-powered search, instant answers, and LLM assistants are reshaping discovery at a pace that forces companies to rethink ...