Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

Adopting a Generative Engine Optimization (GEO)-first approach means creating content optimized not only for human readers ...

Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google’s Robby Stein.

The Prompting Company just raised $6.5 million to help businesses improve their visibility in generative AI search results.

Geostar is replacing traditional SEO with AI-powered GEO agents that help businesses get discovered across ChatGPT, AI search ...

Sorry kids, but SEO isn’t what it used to be. It’s time to bury the old idea of “optimization” and start thinking about what we really do: train search engines. In this brave new world of generative ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its artificial intelligence capabilities to ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

Search Engine Land still believes in SEO. But search is evolving. Here’s why we talk about GEO, what it means, and why we welcome the debate.

The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...

Search engine optimization (SEO) is the practice of designing your web pages so that your website ranks higher on search ...

Automattic's counterclaim against WP Engine invokes SEO, says that search engines factor how often keywords are used.