Nine out of 10 people trust online product reviews as much as they trust recommendations from friends and family. Ninety-three percent say online product reviews affect their purchase decisions.

MEMPHIS, Tenn. - Click, scroll, add to cart. The gold stars that accompany a product can make or break your decision to buy it. However, you can't trust everything you read online. Big tech battles ...

Consulting reviews or ratings while shopping online has become second nature for many consumers. Whether you’re browsing for an investment purchase like a new couch or looking for everyday items like ...

Good reviews are important. Shoppers depend on customer reviews to make the right decisions. They are also a determining factor in ranking algorithms and can lead to better visibility and more sales.

GRAND RAPIDS, Mich. — Fake online product reviews cost shoppers more money for each dollar they spend, according to a paper recently presented to the National Bureau of Economic Research. Consumers ...

It’s officially illegal to publish fake, AI-generated product reviews. Sweeping changes to Federal Trade Commission (FTC) guidelines aimed at cleaning up the polluted, confusing world of online ...

SEATTLE — About a quarter of all retail purchases are projected to move online by 2026. The Forbes analysis outlining this estimate has the Better Business Bureau Great West + Pacific putting out more ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Somebody once told me that a customer who had an issue—but had their problem resolved—is a ...

This article is from the archive of our partner . Nobody cares this much about a Kindle case. That 5,000 people bothered to review a Kindle Fire case doesn't make sense. If reviewers are anything like ...