Last month, Nielsen introduced its new "Big Data + Panel" measurement, which combines ratings data from traditional households with statistics from smart TVs and set-top boxes. Nielsen's new system ...
College football has long been one of television’s biggest draws, but starting this fall, those audiences are about to look even larger. Nielsen, the company behind TV ratings, has expanded its out-of ...
"WWE SmackDown" draws another disappointing number as Nielsen's "Big Data + Panel" model continues to negatively affect ...