Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...

Although the terms “measurement” and “currency” are often used interchangeably in TV land, they’re not the same, and the difference matters. Measurement is any set of metrics that determine how an ad ...

Roberto Ruiz has been named the new Head of Measurement Sciences at Nielsen, the company said in a statement on Monday.— This ...

Ruiz has helped fuel growth for both client-side and media companies, including, most recently, TelevisaUnivision. He will spearhead transformation, innovation and momentum behind Nielsen’s evolving ...

A study commissioned by the Coalition for Innovative Media Measurement (CIMM) over the summer suggests the TV industry still can’t agree on the point of panels. In fact, TV measurement panels are so ...

A common data logging application is measuring voltage or current flowing into or out of a piece of equipment, such as a user monitoring current in solar cells, inverters, or storage batteries. These ...

Automation not only increases throughput, saves operator time, and reduces errors, but it also improves measurement ...

NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...

Television consumption behaviours in the US have changed dramatically during the last decade, making measurement increasingly challenging as the landscape becomes more fragmented and complex. With the ...

AI made untrusted measurement more dangerous. CMOs need a solution.