Discover 2026 predictions for marketing agencies: how they’re changing strategies, adapting to trends, and evolving to meet ...

Defining the pipelines, audiences, events, and metrics that truly matter to your business. Ensuring each element is measured with precision. Aligning your team around the data points that drive the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Artificial intelligence (AI) is more than just a tech trend—it’s a transformative force that ...

As part of a much broader push into AI-powered data and analytics products aimed at the ad industry, Google today unveiled plans for a new marketing mix modeling platform that will be offered to ...

WPP is throwing open the doors to its AI engine, unveiling WPP Open Pro, an AI marketing platform designed to let brands plan ...

In what it claims to be an industry-first, WPP Media this morning unveiled what it calls a "Large Marketing Model" capable of turning "trillions of data signals into predictive actionable intelligence ...

Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Meridian, an open-source Marketing Mix Model (MMM), has been ...