An impressive 9-10% of viewers pressed red to see a new interactive advert for T-Mobile on Freeview last month. The ad was the first to come from ITV and emuse's new interactive ad initiative, which ...

The widespread adoption of CTV devices has fundamentally transformed the way brands connect with their audiences.

Interactive digital billboards are not just transforming the streets, they are setting a new standard for how companies interact with their audiences. The Fast Company Executive Board is a private, ...

AUSTIN, Texas--(BUSINESS WIRE)--KERV, a leader in video analysis, performance and monetization, today announced a strategic partnership with VIZIO (NYSE: VZIO) to expand its interactive connected TV ...

Mobile ad revenue is on growth hormones. New estimates from the Interactive Advertising Bureau (IAB), IAB Europe and IHS Technology clocked global mobile advertising at $19.3 billion in 2013 — nearly ...

A recent study by BrightLine, the leading platform for interactive streaming ads, revealed fresh data about the incremental impact of interactive advertising in CTV, including major new findings ...

SeeSaw, the video on-demand platform owned by Arqiva, has launched a new interactive advertising service that allows users to choose which ads they want to watch. The service, named the SeeSaw Ad ...

Tariffs roll back advertising projections; OpenAI launches new shopping, video, parental controls; Jimmy Fallon gets ‘On Brand.’ ...

A significant lack of control in digital advertising makes brands vulnerable to funding disinformation inadvertently and defunding legitimate news. Digital Players Buy Into The Brand-Building Power Of ...

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...

DALLAS—The Electronic Security Association (ESA) is applauding a major decision by the Eighth Circuit Court of Appeals, which struck down the Federal Trade Commission’s Negative Option Rule allowing ...