Every year, thousands of startups fight for unique names and domains. Your business name determines the way people perceive your brand — but without a matching domain, trust and discoverability ...

Unlock your business's potential! Learn to calculate business name numerology and understand your expression number for a ...

Alright, grab your notebook and your favorite drink because we’re about to tackle one of the most exciting (and sometimes most difficult) part of starting your business—choosing your brand name. I get ...

Should you have a brainstorming session, use a branding agency or go with gut feeling? In a new article series, Nature explores the art of corporate naming. Alongside the commercial aspects of setting ...