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PGA Tour unveils its inaugural Creator Council with the likes of Paige Spiranac, No Laying Up and Barstool Sports

Following the success of its initial PGA Tour Creator Classic at the Tour Championship in August, the PGA Tour is leaning into working with YouTube content creators and influencers. On Friday, the ...
New York Post

How PGA Tour’s new Creator Council will try to grow its ‘next generation’ of fans

When Andy Weitz took over as the PGA Tour’s new chief marketing and communications officer and executive vice president of investor relations in June, there was one topic he immediately wanted to ...
The Hollywood Reporter

The PGA Tour’s Next Big Media Bet: Creator Competitions

The Tour is partnering with Pro Shop on the creator series, a series of competitions for gold creators connected to Tour events. By Alex Weprin Senior Editor Can YouTube creators drive more interest ...