Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

Google’s notorious AI Overviews feature appears to have finally gotten it right — but for all the wrong reasons. As flagged on Bluesky, if you ask Google why its own search engine feels so useless ...

And, despite what you may think, Google is not the only player. New search engines that are popping up across the Web strive to make searches faster, smarter, more personal and more visually ...

I tried Perplexity out of curiosity and then kept using it because it quietly outperformed my usual search routine ...

Google's 2017 Transformer paper and its open-source Chromium project helped power an AI revolution that is now challenging ...

Google's BlockRank performed competitively with other state-of-the-art ranking models that were tested in research.

If you frame this as a zero-sum game, you’ll miss how people actually behave—and how marketing strategies need to evolve.

Google wasn’t around for the advent of the World Wide Web, but it successfully remade the web on its own terms. Today, any website that wants to be findable has to play by Google’s rules, and after ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

Google Search Live with real-time voice conversations is now available in AI Mode for U.S. users. Talk to search, get audio responses plus web links. Google launches Search Live, first previewed at ...

Google is touting AI as the biggest upgrade to Search in its history – claiming more queries, higher quality clicks, and a healthier web. But a new blog post (authored by Liz Reid, VP, head of Search) ...

Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...