Google is rolling out new tools in Google Ads designed to unify web and app advertising, making it easier for marketers to deliver consistent customer journeys and measure performance across platforms ...

Google Ads is rolling out an update for app marketers designed to increase revenue earned from in-app advertisements. Now, Google Ads’ app campaigns allow you to target people with an affinity for ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

Google has released version 22 of the API, this is a major release with dozens of updates. Updates include smart bidding exploration expansion, improvements to DemandGen, PMax campaigns, App campaigns ...

Google has updated its Inappropriate Content Policy to include language that expressly prohibits advertisers from promoting websites and services that generate deepfake pornography. While the company ...

Google’s parent company, Alphabet, just released its Q3 2025 earnings report (pdf), reporting revenue is up by 16 percent ...