Solitaire remains a popular mainstay in app-based gaming – and it’s the next frontier for cookieless advertising. When Microsoft made the decision to discontinue its ad monetization SDK for games ...

There isn't a single digital space that hasn't been invaded by advertisers, including gaming. Though it has historically confined itself to the mobile gaming space, there have been isolated outbursts ...

There’s nothing the video game world loves more than a good argument, and the rumored rise in interest in in-game ads on the PlayStation (and maybe Xbox) could be the industry’s next tempest in a ...

We take a look at five video games that were basically just ads pretending to be fun. Secret Service finds 17 'skimming' ...

Frameplay, an in-game advertising specialist, has released research with Happydemics demonstrating in-game advertising's ...

Advertisers can tap into a vast audience by utilizing video game advertising, which offers a significant opportunity to reach millions. In 2022, it was estimated that 227 million people in the US ...

This is the first in an ongoing series of Knowledge Base articles from PocketGamer.biz, created in partnership with Anzu, in which we explore the rapid evolution of advertising in games and the ...

If Google's entry into a field of advertising doesn't legitimize it, nothing can. And that's why the in-game advertising industry just got a huge shot in the arm. On Tuesday night, Google announced ...

After successfully quashing the rumor that they had made several unpleasant changes to the Call of Duty battle pass system, Activision has now found themselves facing a genuine controversy in the form ...

Developing a first-person shooter video game that can rival the genre's top-selling hits like Call of Duty is always a long shot. So game maker THQ tried an unusual research method last year to ...

The mutual benefits of music makers getting involved in video games, movie advertising and consumer brand marketing were on parade as the Music for Images strand took center stage at MIDEM. By Ray ...