What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

You’d be hard pressed to find a Google Ads practitioner who loves the Google Display Network (GDN). Some may be indifferent to display ads, some (like me) may hate them, but I have yet to encounter ...

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

Meta will start scraping conversations with AI chatbots to target personalized ads. This will start in December, with emails going out to customers later this month.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In a digital economy saturated with impressions, the brands winning in 2025 aren’t spending ...