Segmentation is a common strategy used in marketing to break down a large target audience into smaller, more homogenous groups of customers. The benefits of market segmentation allow you to make ...

Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, ...

When creating a product, advertisement or full campaign – you need to understand your target market. Additionally, you need to understand what message will resonate with your target market. Whatever ...

To succeed in your business, you have to have a clear understanding of what your customers need. However, not all of your customers are the same. They may differ in age or gender or have vastly ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

The national conversation regarding social justice that began this summer launched a wave of overdue introspection across corporations both big and small. While devising strategies to elevate minority ...

Based on data from its call center, a warranty company thought its market was predominantly female. However, when that company commissioned marketing research, it found that its customer base was ...

The growth of 5.4 percent since the last census in 2010 reflects fears of a looming demographic crisis - Copyright AFP/File NOEL CELIS The growth of 5.4 percent since ...

Dublin, Aug. 27, 2019 (GLOBE NEWSWIRE) -- The "Global Anti-aging Services Market Size, Market Share, Application Analysis, Regional Outlook, Growth Trends, Key Players, Competitive Strategies and ...

Demographic, economic and regulatory developments in Algeria appear to bode well for the country’s insurance market, which looks primed for growth, expansion, foreign investment and profitability, ...