Scorecards and dashboards are two vital tools you will need to effectively execute your performance management initiative. Marketing organizations that focus on demonstrating and communicating their ...

Numbers can be a good way to measure employee performance. Sometimes. Want to know if a customer service employee effectively resolves complaints that arise? Number of calls answered, call duration, ...

No matter how much we advocate the science of marketing, its art has not disappeared. Take the balanced scorecard, for instance. In the tradition of marketing creativity, a graphical document—the ...

When a multi-billion dollar transportation and airline company sought to get its arms around its unwieldy procurement operation, it turned to a tried-and-true tool to do it: the balanced scorecard. It ...