The internet has transformed many aspects of life over the last three decades. Individuals in the United States and across the globe now use computers or mobile devices to communicate with friends, ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

As AI consumer apps evolve, I find it crucial to adopt data-driven decision-making systems that can help drive user growth and achieve ambitious revenue targets. Intuition is no longer enough, and we ...

WPP Media found most customers enter the buying cycle heavily predisposed to a certain brand, limiting the effect of ...

For years, creativity and intuition have been held up as the twin engines of marketing. And while they’re still essential, ...

Research on consumer decision making has long recognized the influence of others. In this comment on Simpson, Griskevicius, and Rothman (this issue), we agree with them that consumer decisions are ...

This third dimension of research goes beyond surface-level data to reveal actionable human-level insights, empowering businesses to thrive in a rapidly evolving market landscape.” — Michael Vasquez, ...