As a marketer, you spend an inordinate amount of time figuring out how to grab the attention of consumers, and there's no shortage of new marketing theories being introduced regularly by academicians ...

Von Neumann-Morgenstern utility theory is a promising method to measure and model consumer preference. Its theoretical foundations provide explicit risk measures and testable behavioral conditions for ...

A study of the theory and practice of changing consumer behaviour through marketing programmes. The course critically evaluates traditional cognitive models of consumer behaviour and alternative ...

Accounting procedures may baffle you, and legal statutes may daze you, but if you're like many small-business owners, the one facet of your business that you can comprehend and that sustains your ...

This article series spotlights key business trends identified by the expert members of Forbes Councils. Find out if you qualify for Forbes Communications Council here. Consumers make purchases based ...

An economist used gasoline purchasing data to show how consumers make buying decisions when prices jump at the pump. When gas prices went up people behaved as if they were much poorer, buying cheaper ...

SessionM’s Deborah Powsner is on a mission to get people to actually watch–and even engage with–mobile advertisements. Deborah Powsner is the VP of Consumer Insights at the mobile advertising firm ...