Ditch LinkedIn vanity metrics like follower counts. Track metrics tied to business outcomes: qualified leads (profile views from ideal clients), quality conversations (comments showing genuine ...
Companies spend nearly $5 trillion on technology every year, with software and IT services accounting for more than half that budget. While CFOs may approve these investments, the vast majority remain ...
Neelima is the cofounder of Spectrum North, Chief Global Head of Product Delivery and a tireless advocate for women in technology. During client engagement and interviews, I routinely get asked, "How ...
McKinsey & Company’s second CMO Growth Research Survey, presented earlier this month in partnership with the Association of National Advertisers at the Cannes Lions International Festival of ...
Digital marketers always have an eye on metrics—to improve campaign performance and ensure success. And if you're like most B2B marketers, you're taking an especially close look at your LinkedIn Ads ...
The recent Dynatrace Innovate event, which took place earlier this month in Amsterdam, showcased the company’s ambitions to extend observability beyond IT operations. Analyst Gartner defines ...
Business owners and financial leaders understand that there are certain metrics that should be measured–accounts payable/accounts receivable, cash flow, and many others. But when hard-pressed, many of ...
Keep a close watch on these financial metrics to steer your startup toward success. Knowing where your money comes from and where it goes helps you grow and impress potential investors. Innovation is ...
CISOs are finding new measures to quantify the business value of cybersecurity investments that can show how a security team’s work supports a company’s top and bottom lines. Longtime security chief ...
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