Keeping your existing B2B data lists in good shape will pay dividends in your marketing campaigns. Your B2B data lists are the lifeblood of your sales and marketing campaigns, so you need to be sure ...

According to Helen Walmsley group account director at direct marketing agency TDA: Clean, up-to-date data is central to successful marketing. Everything hinges on whether you’re communicating the ...

Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Email marketing isn’t dead at all, but now more than ever, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Shama Hyder ...

Marketers think of their email lists in a transactional manner: a sea of names to guide down the sales funnel. Here's how (and why) we should fix this mindset. Here’s a dirty little secret about B2B ...

Marketing Week’s Festival of Marketing returns to London on 2 October for its 11th year, with a stage dedicated to the world of B2B marketing. In the first session, a panel of senior marketing leaders ...

A research report on the state of B2B influencer marketing shares insight into business opportunities in 2022 and beyond. Influencer marketing is working for the vast majority of marketers, according ...

Opinions expressed by Entrepreneur contributors are their own. Many businesses in the B2B space make the mistake of approaching their marketing in the same way that they would approach B2C marketing, ...

Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. The marketing landscape is undergoing a significant ...

Email deliverability can feel out of your control. That's especially true for B2B brands, which have traditionally struggled with the mercurial spam-filtering behaviors of corporate email servers and ...

The popularity of account-based marketing in B2B is increasing—for good reason. It's highly effective because it relies on communication that targets carefully and narrowly defined audience groups ...