Taking that ocean of data you have at your disposal and turning it into something meaningful and understandable, is easier said than done. This report will help you understand why and how to develop a ...

The ability to reach sales and marketing objectives is largely contingent on data. And, in 2021, the B2B industry underwent a monumental shift toward intent data: 66% of B2B marketers reported ...

Data is at the heart of any business. It is the company’s best asset and should therefore be collected at every point where there is interaction with customers. However, when businesses consider ...

The B2B marketing space has never been as dynamic and powerful as it is today. Much of that power comes from the evolution of the data and tools available to drive precision targeting and messaging at ...

Which data types do B2B marketers and salespeople use most in their go-to-market (GTM) efforts? What are the biggest data challenges facing firms? To find out, Demandbase conducted a survey in 2022 of ...

In this exclusive byline, Kristina Prokop, CEO, Eyeota, outlines how business-to-business (B2B) marketers can effectively leverage their data to make their ad spend go further. B2B advertising is ...

When even the slightest edge can make the difference, B2B marketers must consider being early adopters of Answer Engine ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. This era of digital marketing is dominated by reporting dashboards and the mountain of ...

Clearbit announces new real-time intelligence platform, allowing B2B marketers to easily capture more accurate and informative customer data. Marketing intelligence solutions-based company Clearbit ...

The 2021 outlook is one of growth. Consider our current state: projected GDP growth, increasing vaccination availability, the imminent reopening of the economy, favorable interest rates, plus many ...