Managing B2B relationships is more complicated than B2C. Compared with B2C, B2B purchasing cycles take longer, and the business depends much on established contacts and serves a smaller audience. For ...

While we’re on the subject of the customer relationship, it’s important, even vital, that we do a better job of teasing apart customer types. It seems to me that the vast conversation about social CRM ...

Is your CRM driving growth — or driving your teams apart? Too often, sales and marketing treat the CRM as a battleground, ...

B2B leaders say their firms have increasingly been using customer relationship management (CRM) systems as centralized communications hubs for nurturing leads, according to recent research from ...

It’s an exciting time for B2B businesses. The global B2B market today is four times the size of the B2C market overall. What’s more, a 2015 Forrester report estimated that B2B e-commerce sales will ...

Today’s B2B buyers aren’t satisfied with the status quo. They’re looking for rich, cross-channel buying experiences that make it easy to locate product information and complete purchases, similar to ...

If your B2B startup has graduated from spreadsheets to a CRM (contact relationship management) system, congratulations. You’ve made great strides in managing relationships with prospects and customers ...

At Truth, we are proud to have the opportunity to work on B2C (business to consumer) and B2B (business to business) CRM and loyalty strategies. We are often asked how to explain the differences, and ...

CEO of Response Media, a data-led CRM agency that works with leading companies to achieve optimal growth between brands and audiences. If your business caters to other businesses—also known as B2B—it ...

B2B buying cycles are getting longer and more complex. According to Demand Gen Report research, 58% of buyers said their decision process was longer in 2017 than in 2016, while only 10% said purchase ...