Search queries for your brand name, called “brand searches,” are among the most important keywords in a keyword portfolio. Even so, marketers are not often paying as much attention to these types of ...

Audits provide an understanding of performance and clarity on what needs to happen to achieve objectives. Yet, in my experience, companies rarely take the time to conduct audits. In this post, I’ll ...

Content is important for visibility in search and LLMs and auditing is a great way to improve it. Finding balance is ...

Learn why an audit is essential for addressing the AI visibility gap and driving organic traffic to your site.

Big brands have a blind spot. They talk about “brand health” while ignoring what users are actually asking about their products – on Google, in AI answers, and across search data. Meanwhile, all the ...

UC Santa Cruz is launching a national search for the director of Audit and Management Advisory Services. Internal audit provides a critical assessment, monitoring and consultative role in assisting ...

WEST CHESTER, Pa., Oct. 10, 2025 /PRNewswire/ -- Trellist Marketing and Technology has announced new investments in its AI Search Audit, a pioneering solution that helps organizations understand and ...

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT.

Contrary to popular belief, technical SEO isn’t too challenging once you get the basics down; you may even be using a few of these tactics and not know it. However, it is important to know that your ...