Thanks to mitigated tariff effects and the AI boom, WPP Media's 2025 ad spend forecast has good news for marketers.

The global advertising revenue is expected to grow by 8.8% in 2025, reaching US$1.14 trillion, with a 7.1% growth projected ...

WPP and Dentsu project strong ad expansion through 2026 led by AI and digital innovation - will audio see a fair share of ...

Other channels are getting savvier in the new AI market, too: take Reddit, which posted 74% ad revenue increases in Q3 of ...

Meta's ad machine is under fresh scrutiny after internal projections suggested that a double digit share of its 2024 revenue ...

Commerce media, which this year includes retail, travel and finance, is set to account for 15.6% of global ad revenue, ...

A deeper look at the traffic losses, revenue shifts, and emerging models reshaping publishing and search in an AI-first era.

Meta Platforms rode strong advertising performance to beat analysts’ revenue estimates for the first quarter and match expectations for the next quarter on Wednesday, assuaging concerns from investors ...

The platform reported higher quarterly sales but remained loss-making due to restructuring and other costs. ・Advertising ...

All media companies are exploring new ways to maximize the value of their live and on-demand content. In a complex landscape where broadcasters, sports, entertainment and technology players compete ...