As podcasting enjoys growing mainstream success, new data from Nielsen is showing that podcast ads aren’t just background noise. The 2025 Podcasting Today report shows how effective podcast ...

Podcast studios will go out of business unless they reevaluate programmatic advertiser rates. According to Libsyn’s podcast advertising rates report from July, podcasts received an average CPM, or ...

Podcast advertising continued its rapid expansion in Q4 2024, with total ad spend rising 19% year-over-year, according to Magellan AI’s Podcast Advertising Benchmark Report. The study, which analyzed ...

When a podcast host recommends a product or service, it carries the weight of a recommendation from a friend, leading to higher conversion rates than traditional advertising methods. In an era where ...

SXM Media ad chiefs on why podcast ad spend still hasn’t hit its potential. SXM Media ad chiefs on why podcast ad spend still hasn’t hit its potential. Today, we’re mixing it up a bit. First off, I ...

For podcast advertising to truly take off, marketers need to be able to evaluate podcasts for brand safety and suitability at scale. But most podcast campaigns still involve manually evaluating ...