This all started so simply. ASOS customer Nick just wanted to know the status of his return. Due to the company’s automated customer service bots however, Nick is more confused now than when he ...

Asos shoppers have been left wondering if the retailer's page is managed by an army of bots posing as customer service assistants following a series of bizarre, nonsensical interactions. While the ...

A recent complaint on the ASOS Facebook page has reminded Dr Mumbo we’re still a very, very, very long way from any meaningful kind of artificial intelligence when it comes to customer service. It all ...

An ASOS shopper has started what could possibly be the best customer service dialogue on the internet right now. Jay Whalley‎, from Preston, posted on the brand’s Facebook wall after having a problem ...

More than half (58%) of Asos’ global orders are now placed on mobile, and as the company looks to stay ahead of its 20-something customers, it's taking a "build, measure, learn" approach to new ...

Earlier this month, ASOS announced that it would be cracking down on serial returners in a bid to fight against fraud. The brand explained it would be deactivating accounts that had a suspicious ...